Privacy Policy

Last updated: April 15, 2025

This Privacy Policy describes how FluffyMart, a brand owned by Suave Collective Limited (BRN: 78384901 – Unit 308, 3/F, Chevalier House, 45–51 Chatham Road South, Tsim Sha Tsui, Hong Kong) (“FluffyMart,” the “Site,” “we,” “us,” or “our”), collects, uses, and shares your personal information when you visit or use our services, make a purchase through fluffymart.co (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”).

“You” and “your” refer to the user of the Services, whether you are a customer, website visitor, or any other individual whose personal information is collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our data-processing practices, legal obligations, or operational requirements.

The updated version will be published on the Site with a revised “Last updated” date. You are responsible for reviewing this Privacy Policy regularly for any changes.

Legal Basis for Processing – Article 6 of the GDPR

We process your personal information under one or more of the following legal bases:

Performance of a contract: To process and complete orders, provide customer support, and deliver products.

Legal obligation: To comply with applicable tax, accounting, and regulatory obligations.

Consent: To conduct direct marketing activities through email or SMS.

Legitimate interests: To improve our Services, prevent fraud, and protect the security of the Site.

Personal Information We Collect

Information You Provide

• Name, address, telephone number, and email address

• Billing and shipping addresses and payment confirmation

• Username, password, and any security questions

• Communications submitted through forms or email

Browsing and Technical Information

• Device and browser type

• IP address and approximate location

• Pages visited, clicks, and other interactions with the Site

Information Received from Third Parties

• Shopify, our e-commerce platform

• Payment processors, such as Stripe and PayPal

• Shipping carriers and logistics providers

• Advertising platforms, such as Meta and Google

How We Use Your Personal Information

Providing products and services: Processing payments, shipping orders, and managing returns.

Marketing: Sending personalized promotions and offers where you have provided your consent.

Security: Preventing fraud and identifying suspicious activity.

Customer support: Responding to requests submitted by email or through our contact forms.

Data Processors – Article 28 of the GDPR

Your personal information may be processed by external service providers acting as Data Processors on our behalf, including:

• Shopify International Ltd. – e-commerce platform

• Shipping carriers and logistics partners, such as Poste Italiane and iMile

• Payment service providers, such as PayPal and Stripe

• Advertising platforms, including Meta and Google Ads

Data Retention

We retain personal information for the following periods:

• Order and billing information: 10 years, where required to comply with tax obligations

• Inactive customer accounts: 24 months

• Marketing information: Until consent is withdrawn

• Cookie information: For the periods specified in our Cookie Policy

Transfers Outside the European Union

International Transfers of Personal Information

Because Suave Collective Limited is based in Hong Kong, users’ personal information may be transferred to and processed in countries outside the European Union.

These transfers are carried out in accordance with Regulation (EU) 2016/679, also known as the General Data Protection Regulation (“GDPR”), and are governed by Standard Contractual Clauses approved by the European Commission or other equivalent legal safeguards that provide an adequate level of protection.

In particular:

• Third-party service providers that process personal information on our behalf, including e-commerce platforms, payment systems, and logistics providers, are contractually required to apply appropriate security and confidentiality measures consistent with applicable European data-protection laws.

• Users may request additional information regarding the safeguards used for international data transfers or request a copy of the applicable Standard Contractual Clauses by contacting us at support@fluffymart.co.

Cookies and Tracking Technologies

The website fluffymart.co uses cookies and similar technologies to ensure the proper operation of the platform, improve the browsing experience, analyze website traffic, and personalize content and advertising.

Types of Cookies We Use

Essential and strictly necessary cookies: Required for the Site to function correctly and to provide the Services requested by users.

Analytics cookies: Used in aggregated or anonymized form to generate statistics and analyze website traffic.

Advertising and marketing cookies: Used, with your consent, to provide personalized advertising on our Site and on third-party websites.

Consent to the Use of Cookies

When users first access the Site, a cookie banner provides information about our use of cookies and allows users to:

• Accept all cookies

• Reject non-essential cookies

• Customize their cookie preferences

Users may change or withdraw their consent at any time by clicking the “Cookie Preferences” link in the footer of the Site.

Your Rights

Under the GDPR, you may have the right to:

• Access your personal information

• Correct inaccurate or incomplete personal information

• Request the deletion of your personal information

• Request the portability of your personal information

• Restrict the processing of your personal information

• Object to the processing of your personal information

• Withdraw your consent at any time

To exercise any of these rights, contact us at:

support@fluffymart.co